Established in 1939 in Pasadena, California, KROST is a full-service Certified Public Accounting and Consulting firm serving individual and business clients of various sizes and industries. Smaller-scale businesses can receive resources that are otherwise not accessible to them through our talented professionals who have experience working with multimillion-dollar corporations and individuals. We strive to achieve maximum value for our clients by personalizing our services to tailor to their needs and goals.
At KROST, we understand what it takes to start and grow a successful business. We're not only CPAs, but also entrepreneurs who are passionate about helping other business owners succeed. As entrepreneurs ourselves, we have experienced firsthand the challenges that come with running a business.
Our mission is to simplify the complex and provide expert services that make your life easier. Running a business is difficult enough without having to worry about accounting, tax planning, finance, and other technical aspects. We are market leaders in Tax, Accounting, Mergers & Acquisitions, Assurance & Advisory, Business Intelligence, Data Analytics, Wealth Management, Corporate Tax Incentives, Estate & Trust, and so much more.
Our professionals have industry-recognized credentials, connections, and expertise in a variety of industries. We proudly serve the restaurant, hospitality, manufacturing, real estate, technology, sports & entertainment, financial services, not-for-profits, and grocery industries.
We streamline using cutting-edge technology and innovative methodologies to build the foundation for your financial success while cutting down on unnecessary costs. Our cloud-based data solutions platform KROST Business Intelligence (KBI) translates unstructured data into dynamic reports. We utilize software like PlateIQ, Restaurant365, and more to help modernize your business.
If you are looking for a team of certified public accountants that truly understand what it takes to succeed in today's environment, look no further than KROST CPAs & Consultants. Let us help you simplify the complex and achieve your goals.
Contact us now for a complimentary consultation to see how our experts can customize a package dedicated to your needs.
Mission
Simplifying the complex.
Vision
To be a financial services company that attracts people who are inspired to make a difference in the lives of others.
To bring innovative solutions and exceptional service to our clients and to be focused on the well-being and development of our team members.
Core Values
inteGrity
empoweRment
servicE
innovAtion
communiTy
Our Philosophy
Our philosophy of working hard, finding opportunities for our clients, and keeping their best interests in mind has helped our clients achieve their financial goals, which in turn has helped us achieve ours. This philosophy has contributed to the development of long-term business relationships based on trust, confidence, and mutual respect.
Experience
Since 1939, our firm has assisted thousands of businesses and individuals reach their financial goals. Our team of professionals has acquired the knowledge and expertise necessary to provide sound advice in any situation.
Trust
Over the years we have established a strong reputation as trusted business advisors, dedicated industry educators, and prominent community members. We strive to build on that trust by keeping clients’ best interests in mind, working hard, and staying informed of ever-changing tax laws.
Education
At the core of our corporate culture is education. We are dedicated to the continuing education of our partners, staff, clients and colleagues. Our partners have been invited to speak on various issues by many reputable organizations such as the American Institute of CPAs, California Society of CPAs, and the California Restaurant Association.
Quality
Better information leads to better decision-making. At KROST, we are committed to provide quality service, honest work, and accurate information to help our clients make sound decisions and obtain maximum benefit while staying in compliance with the law.