This is a preview of one of the articles in the new KROST Quarterly Technology Issue, titled “Client Spotlight: AUDIENCEX on Expansive Growth & the Evolution of AdTech” with Ryan Carhart, CFO and Brian Ko, CCO.

Recently, we had the opportunity to sit down and talk to one of our incredibly successful and cutting-edge tech clients, AudienceX. They are disrupting AdTech, having created their own proprietary AI tool named “PAT” to offer clients a customized approach to digital advertising. With ten offices throughout the US and another in Canada, they are in a phase of expansive growth, and we had a great time learning about all they have in store for this next chapter. Let us introduce you to Ryan Carhart, CFO, and Brian Ko, CCO of AudienceX.

KROST: Ryan and Brian, thank you for joining us today! To get started, can you give us an introduction to AudienceX (aX)? How did it start and what is the company like today?

Ryan: aX is the product of founders Jason Wulfsohn (creative) and Reeve Benaron (tech). Today, aX is a tech-enabled media services company that has deep roots in both the creative world and in technology to enable algorithmic delivery of media. This hybrid DNA helps define who aX is as a brand and informs how we operate within the ad-tech landscape as it blends technology, creative, and data for its customers… Continue here »

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KROST Quarterly is a digital publication that highlights some of the hot topics in the accounting and finance industry. Volume 3, Issue 1 highlights some of the hot topics in the technology industry, including technology trends in media entertainment, privacy laws, 83(b) elections, R&D tax credits for software development, quantum computing, and more.