DIRECTOR - MARKETING
Bethany Wolfe leads the marketing team at KROST. In her role as Director, she oversees all print and digital communications produced by the firm. Bethany played an integral role in developing the new KROST brand including an extensive update to the website and collateral. Bethany’s key area of focus is the firm’s overall marketing strategy, working closely with the principal group and practice leaders to promote both new and existing services that the firm has to offer, as well as building brand awareness. Since joining the firm in 2016, she’s partnered with leadership to help launch two new practices for the firm: M&A and Capital Markets, as well as KROST Wealth, the firm’s Wealth Management practice. She also helped develop the firm’s first digital magazine KROST Quarterly. Each magazine issue highlights trends in a specific industry relating to accounting and tax.
Bethany has experience as a public speaker, teaching digital marketing trends and tools to small and large audiences. In 2018, she was selected as a featured speaker for Digital Summit – Los Angeles where she developed and presented to hundreds of SMBs. Prior to KROST, Bethany gained experience serving as marketing manager in the real estate industry through work with the Richmond Association of REALTORS®, Partnership for Housing Affordability, Better Housing Coalition, and Main Street Homes. She also ran her own marketing consulting business serving a wide range of industries including law, medical, manufacturing, non-profit, and entertainment. During that time, she fine-tuned her B2B and B2C marketing skills in the areas of website development and management, advertising and graphic design, corporate event planning and promotion, social media strategy, web analytics and SEO, videography/photography, and email marketing.
Bethany is drawn to the collaborative and creative nature of marketing and communications, as well as problem-solving and figuring out what makes clients and consumers tick. Outside of the marketing team, Bethany enjoys learning new songs to play/sing on guitar, and she’s recently found joy as a novice golfer, a hobby she enjoys with her husband, James.