Brad Pauley, CPA
PRINCIPAL — TAX
ENTERTAINMENT INDUSTRY LEADER
Brad Pauley is a Tax Principal at KROST. Brad has over 25 years of experience providing tax advice, projection, and compliance services to clients in a variety of different businesses and industries. His areas of focus include high-net-worth individuals and their closely held businesses, including athletes, entertainers, service professionals, and owners/operators of real estate including like-kind exchanges.
In his free time, Brad enjoys going to the gym, playing racquetball, and traveling.
Professional Experience
- KROST, Principal (2022 — Present)
- KROST, Director (2019 — 2022)
- Gaynor & Umanoff LLP (2005 — 2018)
- Winningham Becker and Company LLP (1998 — 2005)
Education
- Bachelor of Science in Accounting, Pepperdine University
Professional Affiliations
- Member of American Institute of Certified Public Accountants (AICPA)
- Member of California Society of Certified Public Accountants (CalCPA)
Brad's Thought Leadership

Holding a Large Position in One Stock? Know Your Options: Exchange Funds
November 22, 2022Do you have a large position in a publicly held company? Are you concerned about having a concentration risk in your portfolio? If the answer is yes, then you should consider using an Exchange Fund, also known as a swap fund. An Exchange Fund provides the opportunity to diversify your stock holdings without triggering capital Read the full article…

Do’s and Don’ts of California Non-Residency
August 23, 2022There are many factors in determining whether you are a California resident. However, if you’re looking to move out of the state, there are a few things to keep in mind. Do’s: • Either sell your California residence or make sure you can support the reason why you still own it for investment or rental Read the full article…

Press Release- KROST Announces Paren Knadjian as Principal of M&A and Capital Markets and Brad Pauley as Principal of Tax
July 28, 2022LOS ANGELES, CA [July 28, 2022] — Los Angeles-based CPA Firm, KROST CPAs and Consultants announced Paren Knadjian as Principal of M&A and Capital Markets and Brad Pauley as Principal of Tax. Paren Knadjian has successfully completed over 200 M&A and Capital Markets transactions worth over $1 billion. Having been at the firm since 2017, Read the full article…

COVID-19 Losses
November 24, 2020On March 13, 2020, President Trump declared a national emergency disaster, related to the COVID-19 virus 1. Following the declaration, under the new tax law (TJCA), taxpayers can claim a business casualty loss related to the disaster on either their 2019 original/amended return or their 2020 return. Some examples of losses that may qualify, but Read the full article…

COVID-19 and the Sports & Entertainment Industry
October 7, 2020Ronique Davis, one of KROST’s Sports & Entertainment Industry experts, recently attended the Entertainment Industry Virtual Conference hosted by CalCPA. Below, she shares some of the insights she learned at the virtual event regarding how COVID-19 is impacting the industry. COVID-19 has had an effect on the lives of almost everyone we know to varying Read the full article…

IRS to Audit High-Income Tax Returns
August 26, 2020The IRS announced on June 18th that they will be looking at hundreds of high-income tax returns between July 15th and September 30th. They are expected to be looking at not only the taxpayer’s individual returns but any business-related pass-through entities as well. These reviews create exposure for athletes and entertainers who have high income and Read the full article…

California Sets Threshold for Sales Tax
March 3, 2020The South Dakota v. Wayfair 2018 case overturned the physical presence test, meaning out-of-state retailers selling to South Dakota residents are obligated to collect sales tax even if they do not have a physical presence in the state. It was expected that many states would issue laws similar to South Dakota and California has done Read the full article…

Game-Changing Tax Matters for Athletes
October 23, 2019This is a preview of one of the articles in the new KROST Quarterly Sports & Entertainment Issue, titled “Game-Changing Tax Matters for Athletes” by Brad Pauley, CPA. There were many deductions professional athletes were able to take under the old tax law, however, under the new law, deductions taken in previous years are no Read the full article…

KROST Quarterly Magazine: The Sports & Entertainment Issue is Now Available!
October 14, 2019We are happy to announce the release of our newest quarterly magazine! The Sports & Entertainment Issue highlights some of the hot topics pertaining to sports & entertainment professionals such as tax issues for athletes, Loan-Out Corporations, Qualified Business Income Deduction, and more. What You’ll Find Inside this Issue: Game-Changing Tax Matters for Athletes By Read the full article…