Gregory A. Kniss, CPA
MANAGING PRINCIPAL
Gregory Kniss, CPA, is Managing Principal of KROST. Greg has been actively involved with the firm's business consulting and tax practice for over 37 years.
Early in his career, Greg expanded and later became the Principal in charge of the firm’s restaurant industry practice. Over the years, it became the firm’s largest industry niche. Today, the restaurant group does outsourced accounting, financial, tax and operational consulting for restaurant companies in several states. In 2001, he introduced the tax concept of Cost Segregation to the Principal group and established a separate tax consulting practice. Today, KBKG is a national tax consulting practice providing specialty tax services, including Cost Segregation, Research and Development tax credits, Green Building tax incentives, employment tax credit consulting, Repairs vs Capitalization consulting, IC-DISC consulting, and Section 199 consulting to clients around the country.
Currently, Greg is the Managing Principal of KROST and its sister company KBKG with 14 Principals and approximately 150 total team members in (8) eight offices around the country (Pasadena, CA, Woodland Hills, CA, Valencia, CA, West Los Angeles, CA, New York City, Chicago, Dallas, and Atlanta).
He received his Bachelor’s Degree in Business Administration with an emphasis in Accounting from California Lutheran University in 1983 while working his internship with the firm.
Professional Experience
• KROST & KBKG, Managing Principal (2009 – Present)
• KBKG, Principal (2001)
• KROST, Principal (1989)
• KROST, Manager (1987 – 1989)
• KKB, Staff (1982 – 1987)
Professional Affiliations
• Member of California Society of CPAs (1987 – Present)
• Member of American Institute of CPAs (1987 – Present)
• Member of California Restaurant Association (1983 – Present)
• Member of National Restaurant Association (1990 – Present)
Extracurricular Activities
• PrimeGlobal Board of Directors, World Board – Current Member
• PrimeGlobal Board of Directors, North American Region – Current Member
• California Restaurant Association Board of Directors, LA Chapter – Member
Greg's Thought Leadership

Los Angeles-Based CPA Firm Receives High Praise from Accounting Today
April 9, 2021Pasadena, CA. – KROST CPAs and Consultants, Los Angeles-based firm, receives two new accolades from Accounting Today, Top 100 Firms, and Fastest-Growing Firms in the U.S. KROST is a full-service certified public accounting and consulting firm serving clients across various industries in the areas of tax, accounting, consulting, assurance and advisory, M&A and capital markets, … Read More

KROST Quarterly Magazine: The Financial Services Issue is Now Available!
February 16, 2021We are happy to announce the release of our newest quarterly magazine! The Financial Services Issue highlights some of the hot topics in financial services including Section 1244 claims, the Lender Management, LLC case study, research & development, waterfall calculations, IRC Section 1061, and FinTech trends. What You’ll Find Inside this Issue: Section 1244: Claiming … Read More

Navigate the Complex Issues in Manufacturing & Distribution with KROST’s Industry Experts
November 10, 2020KROST has extensive experience in the manufacturing and distribution industry. Our team of experts has experience servicing clients in various sectors such as aerospace and defense, automotive and transportation, consumer products, food and beverage, industrial parts, wholesale distribution, and more. Manufacturing and distribution clients rely on our suite of services, specifically catered to their needs. … Read More

Message from Managing Principal Greg Kniss: New Office Locations, Services, and Resources
August 4, 2020It’s been quite a year for us all. I hope you are safe and well, as we continue to face one of the most challenging times in recent history. I wanted to reach out to notify you of some new and recent changes for our firm. First, we have moved three of our main offices … Read More

KROST Quarterly Magazine: The Manufacturing Issue is Now Available!
July 28, 2020We are happy to announce the release of our newest quarterly magazine! The Manufacturing Issue highlights some of the hot topics in manufacturing, including accounting for PPP, transfer pricing, Foreign-Derived Intangible Income (FDII), R&D tax credits, and more. What You’ll Find Inside This Issue: Accounting for PPP Loans and Forgiveness by Keith Hamasaki, CPA Manufacturers … Read More

Get Answers to Your Questions: COVID-19 Resource Center Now Available
March 27, 2020Big news today as President Trump signed the Coronavirus Aid, Relief, and Economic Security (CARES) Act. This $2 Trillion stimulus bill provides much needed financial support to businesses and individuals impacted by COVID-19. We will be providing a full analysis of the bill in the coming days. That said, we know you have lots of … Read More